All Posts

Today, each click, scroll, and purchase creates a data footprint—and that data is the essence of brand analytics. One of my career paths is brand analytics. This field of work lies at the intersection of consumer behaviour, data interpretation and strategic brand decision making. Digital rights and citizenship in the United States isn't a theoretical discussion in the policy arena, it's a reality that is transforming the data that I can access, the ways I can access it, and t

References Club 1Bd [@club1bd]. (n.d.). Posts [Instagram profile]. Instagram. Retrieved April 26. 2026, from https://www.instagram.com/cub1bd?igsh=MXNzYjJxdjVrY2tvdg== Live Nation/ (2025). The Echo Lounge & Music Hall: Venue. Special Events https://specialevents.livenation.com/venues/the-echo-lounge-and-music-hall Raj, R., Walters, P., & Rashid, T. (2017). Events Management: Principles and Practice (3rd ed.). SAGE Publications. YouTube Link: https://youtu.be/vBuXYcAcX1c

In rapidly increasing capitalistic society, many people are faced with tough decisions. Juggling bills, emergency situations, and life events can become overwhelming. The one thing that keeps us going is having access to nutritious meals. But what happens when grocery costs don’t fit into your monthly budget? This is where the Virginia Peninsula Foodbank comes in offering a helping hand. Established in 1986, the Virginia Peninsula Foodbank became a staple for the Greater P

During my time at Old Dominion University, I’ve been exposed to new and exciting forms of communication within my degree plan. One of those was creating my Wix website. I didn’t find most of the setup easy the first go around because I built it from scratch. After seeing different templates, things became easier. The most challenging part was making sure all my action buttons would take me to the right pages or hyperlink sites. Right now, I feel content with my professional o

All types of media are created for the sole purpose to send a message and garner a following. As a media consumer, I make sure to perfectly curate things I like to see across my algorithms and movie/ TV selections. I strongly believe that media needs critics to survive. Without them, there’s no baseline to accurately critique what we consume. My relationship with media could be considered a love/ hate situation. I’m the chronically online person in my friend group. It they w

T-Pain doing his iconic spin during his Lollapalooza performance Branding is crucial in a capitalistic society. Without it, corporations would have difficulty marketing their products to consumers. The best way to reach your target audience is through advertisements. Although marketing teams can whip up cool ideas, they must remain cognizant on ways to promote through realistic methods. For my brand analysis, I chose to analyze music festivals and dance parties. Music ha

For my artifact analysis, I chose Jordan Peele’s critically acclaimed movie Get Out . The reason I chose this film is due to the nuanced...

COMM333 Persuasion: An analytical deepdive over the Likert and Semantic Differential Scale and how these models shape consumer feedback....